The toys that you choose for your cat must take into account the natural behavior of the species. Often the simple ones are the best and ones that offer unpredictable movement, rapid movement and high-pitched sound are likely to provide your cat with hours of entertainment.
Rolled up pieces of paper work very well, provided that you are on hand to move them in an unpredictable and exciting fashion. You can add to the value of this sort of play by rolling the paper down stairs or along ledges and incorporating an element of agility into the game. Cats also like to be able to pick their toys up, so small items are often more attractive than larger ones. If your cat appears disinterested in a toy it is possible to increase its incentive to play by attaching a tasty treat. You can also increase the variety of the “prey” that you offer by attaching different items onto the end of the string attached to a rod for different play sessions. Cats that initially show interest in chasing a toy may quickly lose interest. However, this may not be an indication that the play session is over, but rather that the novelty of the specific toy has worn off. In fact, for some of these cats the play intensity might be heightened and stopping might only lead to chasing of less appropriate objects such as your hands or legs. Therefore be certain to try at least one or two additional toys before ending the session.